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Estate agency client portal

Selling a property takes weeks, and the seller is usually in the dark the whole time — how many people saw the listing, what they said at the viewing, whether an offer came in. We built a portal where the owner watches their house being sold in real time: the sale timeline, listing performance, viewing feedback, offers side by side and the contract to sign.

Sector
Estate agency
Type
Seller client portal
Scope
5 stages of the sale in one place
Project
from CZK 150,000
Delivery
6–8 weeks

The starting point

An estate agency sells a house well — it photographs it, lists it, brings viewers round, negotiates the price. But all the seller sees of that is the occasional phone call: “nothing new yet, we'll let you know.” They don't know how many people opened the listing, what viewers liked and disliked, whether the price is set right. And when offers come in, they hear them over the phone — three numbers, three sets of terms, and they have to decide.

The agent didn't want another “real-estate software.” She wanted the seller to see their sale as clearly as they track a parcel — where it is, what happened and what comes next. So they wouldn't phone about every update, and so they'd decide on offers from one screen, not from memory.

What hurt most

  • 01The seller was in the dark — they only learned of events by phone
  • 02Viewing feedback got lost in the agent's head
  • 03Offers were compared over the phone — three numbers without context
  • 04“Are you even doing anything?” — distrust from a lack of information
  • 05Signing contracts meant printing, scanning and a trip to the branch
  • 06Listing performance — where it ran and how it did — only the agent saw

Walk through the portal screen by screen

Every screen is from an actually built showcase application — clickable UI with fictional data, not a static mockup.

portal.vase-realitka.cz/prodej
Estate agency client portal — Overview and sale timeline
34 dayson the market — always current
01

Overview and sale timeline

The seller's landing screen. At the top the sale timeline — from prep and photography through advertising and viewings to offers, reservation and the land registry — so the owner sees at a glance which stage their sale is in. Below it the key numbers of the sale and a diary where every update lands the moment it happens.

What's here

  • A seven-stage sale timeline — where you are and what comes next
  • Key numbers: days on market, views, viewings, highest offer
  • A sale diary — offers, feedback and appointments in order
  • Upcoming events: confirmed viewings and offer deadlines
  • A market benchmark: median days on market in your area
  • A direct line to the agent always at hand

Why the agent wanted it

The agent put it simply: “Most calls are about whether anything is happening.” When the seller sees the timeline and the news diary themselves, they stop calling over every little thing — while feeling they're part of it all.

portal.vase-realitka.cz/inzerat
Estate agency client portal — The listing and its performance
2.1×more views than the local average
02

The listing and its performance

The listing as viewers see it — photo gallery, text and specs — and right beside it what matters most to the seller: where the house runs and what it brings in. Sreality, the agency site, Bezrealitky and social, each channel with views and enquiries. A chart shows the weekly views trend against the local average.

What's here

  • The listing as viewers see it — photos, text, specs
  • Where it runs: Sreality, the agency site, Bezrealitky, social
  • What it brings in: views and enquiries per channel
  • A weekly views chart — the trend against the local average
  • Interest in numbers: saves to favourites, enquiries, conversion
  • The agent's note: what's coming next — bumping, a campaign

Why the agent wanted it

Price and how the listing is placed are the most sensitive topic of a sale. When the seller sees how many people opened the house and how many enquiries it produced, they stop questioning the price on a hunch — the numbers speak for the agent.

portal.vase-realitka.cz/prohlidky
Estate agency client portal — Viewings with feedback
within 24 hfeedback on every viewing
03

Viewings with feedback

Every viewing with honest feedback within 24 hours. Who came, how long they stayed, what they praised and what bothered them, how they rated their interest. Alongside it the upcoming confirmed appointments and the agent's summary after a run of viewings — the most common plus, the recurring objection and a recommendation on price.

What's here

  • Every viewing with feedback within 24 hours
  • What the viewer praised and what bothered them — no gloss
  • Interest level for each viewing: high, medium, low
  • Upcoming confirmed appointments including second viewings
  • The agent's summary: the most common plus and recurring objection
  • Stats: how many viewings lead to an offer and how long they run

Why the agent wanted it

Viewing feedback is gold that used to get lost in the agent's head. When the seller reads all of it, they understand why the agent advises holding the price or tweaking something — and they trust her, because they see what she's basing it on.

portal.vase-realitka.cz/nabidky
Estate agency client portal — Offers side by side
3 offersside by side, not over the phone
04

Offers side by side

The moment of decision. Three offers side by side — not just price, but the type of financing, certainty of the sale, the signing deadline and conditions. The agent's recommendation is clearly marked with its reasoning. Below it the negotiation history, offers plotted against the asking price, and “what we're watching now” — the deadlines that are running.

What's here

  • Offers side by side — price, financing, certainty, deadlines
  • The agent's recommendation clearly marked with reasoning
  • Negotiation history: every counter-offer and raise in order
  • Offers against the asking price at a single glance
  • “What we're watching now” — offer validity and the bank's decision
  • A clear next step: accept and move to the reservation contract

Why the agent wanted it

The decision on an offer is the most important moment of the whole sale, and it used to happen over the phone. With three offers side by side and the agent's reasoning, the seller decides in minutes and with a clear head — not under pressure on the line.

portal.vase-realitka.cz/dokumenty
Estate agency client portal — Documents and signing
0trips to a branch to sign
05

Documents and signing

Paperwork without paper. The reservation contract ready to sign with both parties' status, signed documents with timestamps, and all the property paperwork in one place — the survey, energy performance certificate, land-registry extract, floor plans. Signing happens via bank identity, from the sofa, with no printer or scanner.

What's here

  • The reservation contract to sign — both parties' status visible
  • Signing via bank identity — no printer, scanner or trip to a branch
  • A PDF preview before signing — nothing is signed blind
  • All property paperwork together: survey, EPC, land registry, plans
  • Signed documents with timestamps, available even after the sale
  • What follows signing: the deposit, purchase contract, escrow

Why the agent wanted it

Signing the reservation contract used to mean printing, signing, scanning or a trip to the branch — and in that window the buyer can cool off. Signing via bank identity shortens the “yes” to a few minutes and everything stays in one place.

What it gave the agency and the seller

The figures are illustrative — they show the typical benefit of the portal on a family-house sale.

0

“any news?” calls

the seller sees events themselves

within 24 h

viewing feedback

it used to get lost in the agent's head

3

offers side by side

a decision from one screen

0

trips to a branch

signing via bank identity

Under the hood

The portal is a web application — the seller opens it on a phone or laptop, no install. Listing stats are gathered from the advertising portals, viewings and feedback the agent enters from her phone right after each viewing, offers and negotiation live on one timeline, and the reservation contract is signed via bank identity with a timestamped PDF for both parties.

Next.js + ReactReal timeBank identity · signingAdvertising-portal integrationTimestamped PDFAccess even after the saleEU hosting · GDPRResponsive · mobile and desktop

How a project like this comes about

  1. 1

    Half a day with the agent

    We walk through the whole sale from photography to the land registry — where the seller gets lost, what they ask about and where viewing feedback disappears.

  2. 2

    A clickable design

    Within two weeks you get a clickable portal like this one. You decide over finished UI, not wireframes.

  3. 3

    Section-by-section build

    We build in parts — overview and offers first, because they matter most to the seller. Each section goes live as soon as it's ready.

  4. 4

    A pilot on one sale

    The portal runs through one real sale for real. Whatever the agent or client doesn't like, we fix before others get it.

  5. 5

    Live operation and growth

    After launch we don't abandon the system — we gather feedback and add integrations and sections as the agency grows.

The estate agency client portal is a showcase concept built by our studio: a real, clickable application with fictional data. It shows how we build client portals to order — yours would be shaped by your operation. Property photos: Pexels and Unsplash (free licence).

Selling property and clients keep calling for news?

We'll show you the portal on one screen. Within two weeks you'll see a clickable design of your client portal — no strings attached.

Write to us